Boston agency will develop marketing plan to increase Tenerife tourism in 2017.
Cyril Lemaire, Managing Partner at Traktek Partners, said his firm will develop and manage a comprehensive marketing plan to attract North-American travelers to the island of Tenerife.
"Recent figures report that Tenerife is experiencing the largest increase in North American travelers in over five years," said Stephanie Wear Pintado, Director at Turismo de Tenerife. "We couldn't be more pleased at the outcome and the opportunity to continue working with Traktek Partners to increase the awareness of this beautiful destination."
"We're excited to continue working with Turismo de Tenerife," said Lemaire. "Tenerife is the best rated year-round warm island destination for Europeans and a great option for American travelers seeking a different, less crowded, warm weather destination alternative in Europe this winter."
Since 2015, Traktek Partners has been working with tour operators, travel agencies and cruise lines from both the US and abroad to provide competitive travel packages to the island, located southwest of Spain. The new campaign includes tour operator and travel agent outreach, educational programs and webinars, the Travel Alliance Travel Agent Academy, and a consumer focused marketing and communications plan that features ten highlights of things to do on Tenerife.
"Our hotels across the island are seeing approximately 17% growth in travelers in North America that stay in our premium and luxury hotels," said Pintado. "They are choosing to visit the northern part of the island to experience our Spanish colonial heritage, culture, adventure sports and UNESCO World Heritage sites."
Tenerife, the largest of Spain's Canary Islands boasts breadth of landscapes, natural beauty, and attractions from desert landscapes to lush green mountains to stunning seascapes. The highest peak in Spain, Mt. Teide, is the islands crown jewel and a UNESCO World Heritage Site.
Tenerife is known as the island of eternal spring with temperatures range from 70 degrees - 80 degrees year round. Since launching the 'Adventure On' marketing campaign the island has experienced a 21% increase in North American traveler's year-over-year since last November.
A FAM trip for travel agents and press is being planned for December 2016. Interested parties can contact Traktek Partners for more information or visit www.adventureontenerife.com.
About TrakTek Partners
TrakTek Partners (www.traktekpartners.com) is a consulting and digital travel marketing agency in Boston that specializes in revenue and lead generation. We provide business and digital marketing strategies, creative design, website development, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.