3,000 German travel agents have received specific training on Tenerife in 2018. This is the first phase of the TUI INSIDE 18/19 campaign, the most important action the island is developing in the German market, and also the most outstanding of those that TUI Germany carries out throughout Europe, which once completed will have reached 7,500 travel agencies in Germany - 75 percent of all of the country. The initiative is co-financed by the Cabildo, through Turismo de Tenerife, and the Government of the Canary Islands.
The vice president and insular councilor of Tourism, Alberto Bernabé, highlights the relevance of a campaign that affects the strengthening of the German market and "in the knowledge of the Island among travel agents in our third passenger travel market after the United Kingdom and Spain". Bernabé highlights that "the initiative includes actions deformation face-to-face as well as e-learning sessions and online presentations about the Island and its various tourism products."
One of the most outstanding actions of the campaign with TUI is a familiarization trip to the Island of its best travel agents, which will take place between May 2 and 17 next. They will be a total of 750 and will come in five groups of 150 members each. They will spend four days in Tenerife knowing the destination, which in turn will allow them to offer it on their return to their clients with a first-hand experience. This fam trip will also include journalists from specialized tourism media, who will write articles about the attractions and news of the island.
During their stay, participants will have the opportunity to hold working meetings with companies in the tourism sector of Tenerife and the Canary Islands, as well as enjoy excursions or get to know the wide range of gastronomy and wines from Tenerife. Puerto de la Cruz, a visit to the Teide National Park or the observation of cetaceans are some of the activities planned.
TUI INSIDE has been considered since 2002 as the most important training program for travel agents in the tourism industry in Germany. The agreement with Tenerife includes presentations of the destination in around thirty German cities through online sessions; the presence of the Island as a destination in the printed magazine of the tour operator, which has 25,000 readers among the German travel agents; the sending of specific communication from Tenerife through newsletters to another 8,000 professionals; actions on social networks (with more than 3,000 followers); a web section about the Island on the TUI Intranet, which is consulted by 19,000 travel agents per month, as well as articles in the main German media.