The Cabildo develops a promotional campaign in the country together with Viajes Arturo to attract more visitors of that nationality.
In March, the charter airline Airbel service launched a new flight to Tenerife from Minsk, the capital of Belarus. Aiming to attract more visitors of that nationality to the Island as a result of this air connection, the Cabildo, through Turismo de Tenerife, and the specialized agency Viajes Arturo
They develop a promotional campaign in the country.
The flights, six hours long, are operated with Boeing 737-800 aircraft, whose capacity is 160 seats. The new route, which started on March 22, has had two operations in April, and will have three more in May and five in the fall. Travels Arturo is the agency in charge of its commercialization, with which Turismo de Tenerife is developing the promotional campaign in Belarus.
Promotional actions include presence in various media, internet portals and means of transport in the country. Thus, the campaign contemplates the signage with ads of the Island in three buses of the three main routes of the city of Minsk (with a population of about two million inhabitants) for twelve months. Likewise, promotion pages of the destination will be published in the magazine of
board of 'Belavia Belarusian Airlines' during the months of April and May.
In radios, the Island will have announcements in Radio Unistar, Radio BA 104,6 and Radio
Melodies of the Century, all from Minsk, and in digital media, will also have a presence in
the web pages holiday.