Traktek Partners, a full service travel marketing agency in Boston, announced today they have been re-enlisted as the official Office of Representation in North America for Turismo de Tenerife. In addition, Traktek will develop and manage a comprehensive marketing plan to increase U.S. travel trade awareness.
The new marketing campaign aimed to increase travel trade awareness includes tour operator and travel agent outreach, educational programs and webinars, and a marketing and communications plan that features innovative and out-of-the-box digital tactics.
"Recent figures report that Tenerife has achieved record level 37% year-over-year growth in traveler volume from North America,” said Stephanie Wear Pintado, Director at Turismo de Tenerife. "We couldn't be more pleased at this continuous progression and to continue working with Traktek Partners to increase the awareness of this beautiful destination.”
"It’s clear that the increase in interest from consumers for Tenerife over the last three years is largely tied to our efforts in marketing to Travel Agents and Tour Operators,” said Lemaire. "The hype around Tenerife, the largest of the Canary Islands, is that it’s not your typical island destination. With average temperatures of 75 degrees year round, and a plethora of activities, there is something for everyone, and we’re excited to share that,” said Lemaire.
Since 2015, Traktek Partners has been working with tour operators, travel agencies and cruise lines from both the US and abroad to provide competitive travel packages to the island, located southwest of Spain. Traktek is working with multiple tour operators to sell hotel packages and tours on the island including Quest Travel Adventures, which can be reached at 1800-693-1815.
About TrakTek Partners
TrakTek Partners (www.traktekpartners.com) is a consulting and digital travel marketing agency in Boston that specializes in revenue and lead generation. We provide business and digital marketing strategies, creative design, website development, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.