Tenerife has enlisted Washington, DC-based digital agency Unison (www.unison.net) and Boston-based marketing agency Traktek Partners (www.traktekpartners.com) to develop a comprehensive marketing plan to attract North-American travelers to the island. The multi-faceted campaign will include a creative and branding campaign called “Adventure On, Tenerife”, tour operator and travel agent outreach, and a consumer focused marketing and communications plan.
Unison will be spearheading the “Adventure On, Tenerife” creative campaign to showcase Tenerife’s breadth of landscapes, natural beauty, and attractions. “Tenerife has so much to offer travelers, from culture, outdoor and nature activities, superb gastronomy and wine, and a great selection of five-star accommodations,” comments Julius Talvik, Unison’s Chief Innovation Officer and Co-Founder. “The opportunity to work as a team to promote the island through many different marketing initiatives is something we are truly looking forward to.”
Traktek Partners will be working with tour operators, travel agencies and cruise lines from both the US and abroad to provide competitive travel packages to the island. “With perfect 78 degree weather year round, the island of Tenerife has the perfect infrastructure to accommodate US travelers and has something for every demographic and lifestyle,” says Cyril Lemaire, Managing Partner, Traktek Partners. “We are excited to partner with the Tenerife Office of Tourism and Unison to spread the word about this beautiful, untapped destination to travelers in the US and Canada.”
“We are delighted to be working with these two reputable and esteemed US agencies to promote awareness of Tenerife to the North American market,” says Stephanie Wear, Development Director for the island’s Office of Tourism.
For more information, contact Traktek Partners at 617-855-5148. Visit www.traktekpartners.com.
About TrakTek Partners
TrakTek Partners (www.traktekpartners.com) is a consulting and marketing agency that specializes in revenue and lead generation for the travel and leisure, higher education, and technology sectors. We provide business and digital marketing strategies, creative design, website development, video production, search marketing and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.
Unison (www.unison.net) is a digital marketing agency.