Journalists from the United States, Japan, UK, France, Portugal and Poland, as well as Spain cover the Carnival of Tenerife. The Cabildo, through Tourism of Tenerife, as well as the Society of Development of Santa Cruz, has provided them with a full program so that they know firsthand the intricacies of the international festival of the island.
"Carnival de Tenerife, a Festival of International Tourist Interest is a very well attended event and the presence of these journalists reinforces its appeal", says the Minister of Tourism, Alberto Bernabé. Alberto is looking back on another year of Turismo Tenerife and their effort to increase media to the island. When in Tenerife, the media also be able to see other attractions and see realize the potential of “Tenerife as a complete vacation destination.”
In attendance will be international journalists belonging to British media such as the Sunday Times Magazine (60,000 copies), The Telegraph (circulation 1.2 million), the Polish travel magazine Podróże (circulation 25,000 copies), French guides Evasion, and Routard the travel supplement of the newspaper of Portugal (90,000 copies), Japanese TV BS TBS (one of the largest audience of Japanese country) and travel US GoNomad (more than one million visits per year).
As for the national media, the presence Spanish Radio Television programs such as DirectSpain and WeeklyReport.Isla also be in attendance. Carlos Herrera de la Cadena from Herrera ,en COPE with over two million daily listeners, and will be live from Santa Cruz de Tenerife on Thursday, February 23rd.
The Development Society of the Santa Cruz City Council will manage the visit of the journalists of RTVE. The ninth Deputy Mayor and Councilor for Economic Development, Alfonso Cabello, explains that "Santa Cruz is the heart of Tenerife and Carnival is our most visible tourism product to visitors”. The city provides all the necessary information to convey to potential visitors the charm of the island." Councilwoman of Celebrations, Gladis de León, indicates that "we are not just another carnival in Spain, we are unique and high number of media coverage confirms that.”
The program that was prepared by Tenerife Tourism for the foreign press during Carnival includes visits to different aspects of the party, including Carnival by Day, and the Coso Apotheosis or the Burial of the Sardine. Similarly, the press will also visit some of the main tourist attractions of the island – such as Teide National Park and La Laguna, which are both UNESCO World Heritage Sites. They will also participate in a whale watching excursion as well as having several opportunities during their stay to sample the cuisine and wines of Tenerife.
Carnival has also secured television coverage throughout the Spanish territory by retransmitting Gala Election of the Queen through the International Channel 2 and Spanish Television.
These activities will be circulated through press releases sent by Tenerife Tourism Corporation to the offices that promote the island overseas (France, UK, Germany and Russia), as well as about 40 Spanish Tourist offices in major European capitals and the world. Included is a full newsletter, sent to to a database of 115,000 recipients throughout Europe, in which the most outstanding aspects of the festival are described.
Carnival will also be promoted on social networks, to 60,000 Facebook followers, 23,000 Twitter followers, and 13,000 Instagram followers. Similarly, Turismo de Tenerife will spread the word abroad through its website (webtenerife.com), which has 3.2 million visitors a year.